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Citi Bike
Our Map is Better than Yours
Citi Bike redefines what a "map" means. This isn’t just a map of streets; it’s all the elements of your journey: NYC, and
your Citi Bike ride experience.
Subway and bus commuters will see OOH ads reminding them that Citi Bike’s map offers a better alternative journey. No more waiting in crowded, smelly, late subways!
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By scaling this campaign to social, we amplify New Yorkers' sense of community,
with Citi Bike turning the map into a symbol of connection—both geographically and culturally.
For Restaurant Week, we’re lighting up NYC with LED martini lights—functional and stylish, they’ll not only make the streets safer at night but also become a viral sensation, attracting influencers, media, and attention.
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Art + Copy: Me
PR: Amina Hassan
Strategy/Management: Gabriela Figueroa