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Christopher Ward

TAKE BACK YOUR TIME

Gen X, boomers, and even millennials had the time in their lives to do the things that earned them a midlife crisis.Gen Z doesn’t have that. Our advice to them? Take Back Your Time.

We dropped the bombshell on X: the quarter-life crisis is real. It's time for Gen Z to take back their time and turn that crisis into a comeback. Because who needs a fancy watch when you can’t even own your moment first?

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Naturally, Gen Z had a LOT to say...

Then, we took their reactions and turned them into social content—

amplifying their voices and validating their experiences where it matters most.

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Take Back Your Time means looking good for the moment...
So we showed Gen Z how they can style their watch — from athlete to fashionista.

But we didn't stop at screens. We brought the heat to print...especially where people are in a rush.

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We're launching a series of activations so Gen Z can take back their time and turn it into unforgettable experiences.

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Earned Media

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Copy + Art: Me

Art + Design: Wilna Michel

Design: Sofia Martinez-Uribe

Barnes & Noble

Hatch Chile

Vaseline

Wayfair

Starbucks X Lindt

Citi Bike

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