Wayfair
YOUR SPACE, YOUR WAY
The Kicker: 45% of shoppers say it's difficult to find the right product that fits their specific needs/interests.
Solution: With "Your Space, Your Way," Wayfair helps you create spaces that not only look good but feel good. Home reflects who we are. Home is a mood.
Wayfair’s new website filters, inspired by color psychology and mood-boosting science, take the guesswork out of designing a space that matches how you want to feel.
Wayfair makes interior design personal.
Doodle overlays symbolize the freedom to imagine, customize, and create "Your Space, Your Way."
Wayfair introduces an innovative AI-powered tool that lets you reimagine your space in real-time using mood filters and tailored product recommendations. Effortlessly transform the mood of your home and shop Wayfair’s curated selections with just a click, all while visualizing the changes instantly.
Earned Media
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Art + Copy: Me
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