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Hatch Chile Co
Choose your chile!
The Kicker: Kids are scared of spicy food—but with Hatch, not anymore!
Solution: With Hatch, we're letting parents confidently control the exact amount of heat in every dish while gamifying culinary exploration for kids.
Say adiós to complaints of “too spicy” or “needs a kick!” Hatch is giving customers an easy, fun, and interactive way to find their perfect spice level with a bold new logo and packaging.


Hatch will make the make the grocery isle a blast. Kids can scan the can to play.



Art + Copy: Me
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