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SCOTT  INDUSTRIAL SYSTEMS
a key player in fluid power distribution

CHALLENGE

SOLUTION

BEFORE

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Facing a competitive market where industry giants were encroaching on SCOTT's territory, the brand faced a lack of unity across divisions and affiliated companies. The existing logo, a symbol of the company's legacy, needed a refresh to withstand the evolving landscape without losing its core identity. 

  • 1 modernized individual logo with 3 variations

  • 1 new logo

  • a comprehensive branding style guide

  • consistent visual language across 2 companies and multiple divisions

  • a unified and cohesive brand identity

AFTER

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