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We crave closeness with our dogs, but nothing kills the cuddle faster than bad breath.
Because of MiNTiES freshbites, bad dog breath is over.
To celebrate, we’ll create a limited-edition holiday gift to show everyone that minty fresh dog breath is now a very good thing.
This way you can truly bond with your dog, even when you’re miles away.
This limited-edition, unisex fragrance is infused with hints of peppermint and alfalfa and base notes of fennel…with a lingering hint of parsley and dill (the same ingredients as MiNTiES freshbites).
Once we’ve built hype, we’ll drop OOH billboards promoting Vaseline’s convenient new look.
Agency: TiNY
Creative Director: Jules Verne
CCO: Mike Rovner
CEO: Michael Stoopack
Strategist: Heather Long
Art Direction Intern: Me
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