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LA CASA DEL ALCALDE
fashion showroom

CHALLENGE

SOLUTION

A Barcelona-based fashion showroom, operating as a small yet dynamic team, found itself in the intricate task of representing 10 distinct European fashion brands. The challenge was introducing these brands to major retailers in Spain and Portugal through both B2B and B2C approaches.

  • Social Media Management for Consumers (B2C)

    • Developed a content calendar for the showroom's Instagram

      • Ensuring it reflected the distinctive voice and ethos of each unique brand through copy and image selection

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  • Visual Merchandising​ for Buyers (B2B)

    • Ensured that each brand's clothing was displayed according to its unique style standards, harmonizing with the overall aesthetic and space of the showroom.
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