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Carrefour has been selling its high-quality basic TEX clothing for 45 years. But unlike a typical clothing store, Carrefour also sells groceries. So when you buy a TEX shirt in Carrefour, you can also buy salmon. Or toothpaste. Or a birdfeeder.
IDEA:
At Carrefour, you can get… BASICALLY EVERYTHING.
So we created a campaign for TEX clothing basics that doubles as a campaign for household and grocery basics.
To show customers shopping for other basics that Carrefour sells great clothing basics too, we put TEX clothing in grocery aisles.
In OOH, we printed receipts showing Tex basics alongside the many other kinds of basics you can buy at Carrefour.
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On social and print, shoppable mannquins and models in TEX holding grocery basics.
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We even updated our TEX product tags to use grocery language.
Because even after 45 years, TEX basics… never expire.
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Carrefour’s website offered digital bundles to get basically everything for camping or basically everything for the beach.
Art Direction: Me and Wilna Michel
Professor: Creative Director Gabriel Sehringer
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