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Hatch Chile Co

Choose your chile!

Kids are scared of spicy food—but with Hatch, not anymore!

Parents can confidently control the exact amount of heat in every dish, making mealtime stress-free.

Say adiós to complaints of “too spicy” or “needs a kick!” Our campaign gives customers an easy, fun, and interactive way to find their perfect spice level with a bold new logo and packaging.

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Hatch will make the make the grocery isle a blast. Kids can scan the can to play.

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