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Citi Bike
Our Map is Better than Yours
For the final project in my Idea Development class at BIC CCNY, we broke out in teams to develop a 360 campaign for Citi Bike, which we pitched to TBWA\Chiat\Day NY.
I took on the role of Creative, leading the concept development and execution.
Safety concerns have kept New Yorkers from new adventures, but Citi Bike replaces hesitation with confidence.
Citi Bike redefines what a "map" means—this isn’t just a map of streets; it’s all the elements of your journey: NYC, and your Citi Bike ride experience. Inspired by Kelis’ lyrics, "Our map is [better] than yours."
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Subway and bus commuters will see OOH ads reminding them that Citi Bike’s map offers a better alternative journey. No more waiting in crowded, smelly, late subways!
By scaling this campaign to social, we amplify New Yorkers' sense of community,
with Citi Bike turning the map into a symbol of connection—both geographically and culturally.
For Restaurant Week, we’re lighting up NYC with LED martini lights—functional and stylish, they’ll not only make the streets safer at night but also become a viral sensation, attracting influencers, media, and attention.
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